Design

ENGINEERING BEAUTY

Look at a SEAT from a distance, you’ll see a vehicle that is skilfully shaped and crafted to turn heads. Take a closer look, and you’ll see the same beauty reflected in the tiniest details. That’s because our idea of perfection infuses every aspect of our cars.

DESIGN PROCESS

Shaping Dreams

A concept car can look as if it’s ready to jump right in and drive, but you’d get a surprise - it’s actually made of clay. Watch the video to discover more about one of these incredible creations.

EXTERIOR DESIGN

First Impressions are Everything

A truly outstanding car design can make you fall in love at first sight. That’s why we create cars of such alluring beauty – with irresistible contours, intriguing contrasts and racy highlights. Because first impressions count.

INTERIOR DESIGN

Feel at Home

We don’t only specialise in engineering. We also work with emotions. Because we know that how you feel inside your SEAT is as important as how it looks on the outside. That’s why we make sure that the interior design of a car doesn’t only look great, but also feels like a place you really want to be.

HEAD OF DESIGN

Alejandro Mesonero

As Alejandro Mesonero, Head of Design in SEAT, says “we get inspired by everything we see and experience, and Barcelona is very present in our minds when we design, a city that we live and enjoy”.

CHIEF DESIGNER OF INTERIOR

Jaume Sala

The Chief Designer of Interiors says that his main aim is to “obtain maximum quality and perfection in every detail”.

THE STEERING WHEEL

Driver and Car as One

The steering wheel turns your SEAT into an extension of you; your will and your emotions. With all its built-in features and controls, we think of it as your gateway to unforgettable driving experiences.

SEAT 30 YEARS OF IBIZA

Fuelling a Legend

The very first SEAT Ibiza was designed with one idea in mind: to project such a powerful presence that it would become a leader in its segment. Three generations later, it still is. The car’s four designers tell the story.