INNOVATION

THE IDEAS THAT YOU DRIVE

What’s our formula for innovation at SEAT? We assemble a workforce of 1,000 highly talented people in our Technical Centre, where they conceptualise, design and develop our much-loved cars – always with your automotive dreams and desires in mind.

TECHNICAL CENTRE

SEAT CENTRAL

Since 1975, SEAT has been the only Spanish company able to design and manufacture its own cars. This has enabled our Technical Centre to bring our passion for perfection to life – making us true engineers of beauty.

SIMULATION

From Virtual to Actual

Our workers use advanced virtual technology to immerse themselves and all their senses inside our cars even before they are a reality. This means working purely in a world of experiences and feelings.

CONNECTIVITY

Always In Touch

We know you want to be in constant contact with your loved ones and the world around you as you drive in your SEAT. We’ve created our own unique connectivity apps and technology so you can stay in touch.

VIRTUAL FACTORY

Visualising Perfection

We use the most advanced technology to virtually create each piece of every car, and to even virtually assemble it. This enables us to study how every element works together, and to make sure it’s perfect before we build the actual car.

FULL LED HEADIGHTS

Brilliant Innovation

The Leon was the first in its category to have Full LED Headlights, which make you feel like you’re driving in daylight, whatever the conditions. This is revolutionary technology, and proof of our leadership in innovation.

Beautiful cars to make beautiful things happen